William Hill New Racing Bet Builder

For William Hill’s new Racing Bet Builder ad, we used the Bolt Jr+ to capture an epic rising arc over the talent on the sofa as a horse leaps above them. The move starts low and pushes forward, then rises and rotates for a dramatic eagle-eye perspective.

We also added fast, precise zoom-ins on one of the talent’s eyes, layering in extra motion control that would be impossible by hand. The combination of smooth arcs, controlled speed, and repeatable moves gave the ad a dynamic, cinematic energy while keeping everything practical in camera.