Alexander McQueen Paris Fashion Week

Category Commercials
Rig Milo
Project Breakdown

Never thought a Milo would be on the catwalk at a fashion show? Think again! Gainsbury and Whiting came up with the idea of incorporating motion control in the live Paris runway show of Fashion Designer Alexander McQueen. Two identical Milos both on 50 foot of track were positioned on stage capturing the models in their 12 inch high shoes as they paraded the catwalk. Not only were the Milos being used to capture footage, they were a key element to the show itself – with the opening featuring just the rigs on stage moving under spotlights. The show was live in front of the world’s press, fashion designers and celebrities and was also simultaneously broadcast worldwide via the web. The 17 minute broadcast went off like clockwork.

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