What happens when you take half a ton of suspended water, 2048 millisecond accurate nozzle switches, motion control, motion capture and large flash bulbs? The answer – the first 3D animation made entirely from water droplets!
The spot directed by Cole Paviour and produced by Unit 9 for Gatorade’s new ‘Active Water’. In order to pull of such a feat it began with a custom made 3D water rig built from scratch by Machine Shop. While this was taking place motion-capture was used on athletes to provide the data for the water rig nozzle triggering. Below is full 60s spot.
Flash-lighting was then required to illuminate and “suspend” the water droplets in mid air. Finally our Milo motion control rig provided both the means of adding camera movement around the water animation as well as synchronising all the different elements (water, flash, camera) using our highly accurate Flair software. All this had to be done with millimetre and microsecond accuracy for each frame throughout.
The result is a beautiful, one of a kind piece which has already won a Golden Lion at Cannes. We were thrilled to be involved in the project and would like to congratulate Cole Paviour, Unit 9 and the whole team on it’s success.